New USC Annenberg study reveals more teens in Mexico feel ‘addicted’ to their mobile devices than teens in other countries surveyed

USC Annenberg study reveals teens in Mexico feel ‘addicted’ to mobile devices
(Photo by: Sergio Negrete)

Mobile devices are altering family life in Mexico, according to a first-of-its-kind study conducted by the USC Annenberg School for Communication and Journalism and Common Sense that examines device use, habits and attitudes of Mexican teens and their parents. More Mexican parents expressed concern about their teens’ use of mobile devices, and more teens reported feeling distracted and “addicted” to their phones than families in three other countries: United States, Japan and the United Kingdom.

The study, titled The New Normal: Parents, Teens, and Mobile Devices in Mexico, is based on a survey of more than 1,200 Mexican teens and parents, and is led by USC Annenberg Dean Willow Bay and Common Sense founder and CEO James P. Steyer. Mexico is the fourth country surveyed — following the U.S., Japan and the U.K. — in the global mapping project designed to advance a cross-cultural exploration of family digital media engagement.

Close to half of teens (45 percent) surveyed in Mexico say they feel they spend too much time on their mobile devices, half say they “feel addicted,” and 77 percent of teens say they feel distracted daily by their mobile phones. Four out of five Mexican parents agree that their teens are distracted by these devices daily, and almost two-thirds feel they spend too much time on them and believe they are “addicted.”

On the other hand, Mexican parents and teens are doing more to ensure healthy use of mobile devices, with 33 percent of parents and 29 percent of teens saying they “very often” try to reduce their time on the devices, compared with just 12 percent of parents and 7 percent of teens in the U.S. In addition, Mexican families are more likely to have family rules on the use of mobile devices than those in other countries studied.

Key findings from the Mexico study

  • Mobile devices are rewiring daily life for teens and their parents. Two-thirds of parents (71%) and teens (67%) in Mexico say they use their mobile device almost all the time. Close to half of teens (47%) and parents (46%) check their device several times an hour.
  • Mobile devices are interrupting sleep for parents and teens alike. During the night, more than a third of teens (35%) and parents (34%) wake up to check their device at least once for something other than the time: text messages, email, or social media.
  • Most teens and parents admit that their phones are a daily source of distraction. Three in four teens (77%) and parents (75%) say they feel distracted by their mobile device at least once a day. The vast majority of parents (82%) say their teen is distracted daily, including more than two-thirds (69%) who say their teen is distracted several times a day. Over half of teens (56%) say their parents are distracted by their device daily.
  • Parents in Mexico are concerned about their teens’ mobile device use. Almost two-thirds of parents (64%) feel their teen spends too much time on their mobile device and believe they are “addicted” to their device (62%). Almost a third of teens (31%) think that their parents are “addicted” to their devices. Notably, almost three quarters of parents who say they “feel addicted” to their device have a child that “feels addicted” too, creating households where the entire family is more likely to “feel addicted” to their mobile devices.
  • More teens in Mexico feel they spend too much time on their mobile devices, when compared with teens in the other countries surveyed. In Mexico, 45% of teens say they spend too much time on their mobile devices, compared with 39% in the U.S., 32% in the U.K., and 17% in Japan.

“Mobile devices are at the center of life for Mexican families as they are for families in the U.S., the U.K., and Japan,” Bay said. “Parents today are facing unprecedented challenges navigating both their children’s and their own mobile device use and we’re seeing that in Mexico, for example, over half of parents feel their teen’s mobile device use has negatively impacted family meals, conversations and activities.”

“Our aim with this research is to offer a snapshot of Mexican parents’ and teens’ mobile device habits, attitudes and opinions set in a cross-cultural context and to generate further discussion about how devices and technology are changing the way Mexican parents and teenagers interact in a culture that treasures family,” Steyer said. “We hope to help guide families around the world toward healthy use and balance in today’s interconnected communities.”

Bay and Steyer presented the study’s key findings on Oct. 1 at the Centro de Cultura Digital in Mexico City. The full text of the questionnaire and corresponding data can be found here.


The New Normal: Parents, Teens and Mobile Devices in Mexico is based on an online survey, conducted by GfK Market Research, Mexico City, of more than 1,200 respondents (613 teens aged 13-17 paired with at least one of their parents). The study surveyed teens and parents from urban areas across all 32 states in Mexico and different socioeconomic levels conducted between May 15 and June 19, 2019. The report also includes comparisons with past data collected in the U.S. (2019), the UK (2018), and Japan (2017). The study is unique in that it focuses specifically on parents and teens, the ways in which they are adopting and adapting to mobile devices in their lives, and how they view each other’s device use.

By Communication and Marketing Staff, USC Annenberg School for Communication and Journalism